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When running any kind of business, you will have to strategically think about the right way of attracting your audience and guiding them through the process from first becoming aware of your products and services and then finally buying those. And, creating a detailed sales funnel is sure to help out with that. Click this to get a better idea about what it is.
As you probably understand already, a sales funnel is basically a visual representation of the journey of your customer, from awareness to purchase. It offers you more control over their actions by providing you with clear information on the different stages, and thus with clear and actionable guidelines on how to attract potential customers, how to motivate them to buy and how to retain them. While it all may seem a bit too complicated, the truth is that building a sales funnel today is quite easy, given that there are powerful tools that can help you.
To cut to the chase, Kartra and ClickFunnels are software solutions that people use in order to build those funnels and thus scale their businesses online. In fact, they are two of the most popular choices for such tools nowadays. And, if you’ve come across them already, you must have started wondering which one could be right for you, and how you can actually make that choice.
Well, to be able to make the choice, you will certainly need to get better acquainted with these specific tools, as well as to more clearly understand how they are similar, as well as how they are different. So, that is precisely what we are going to be focusing on below, providing you with a better overview of these tools and hoping to help you get a clearer understanding on everything. In the end, this will help you make your final choice. Without any further ado, thus, let us get started.
Kartra and Clickfunnels: How Are They Similar?
As it should be clear by now, both Kartra and ClickFunnels serve basically the same primary purpose. In short, they exist to help businesses create as well as optimize their sales funnels. So, that is the main similarity between the two—the fact that they have been created for the same reason.
On a more concrete note, there are other similarities to consider. For starters, both tools have a drag-and-drop funnel builder, thus making this process easy even for complete beginners and for people who have zero coding knowledge. Furthermore, both of these services come with a variety of pre-designed landing pages and templates that you can use and customize in order for them to fit your specific branding strategy and your business needs.
Apart from that, both solutions have some built-in email marketing tools that can help you automate the process, from email sequences to tracking customer interactions. Of course, both tools can also be integrated with various third-party apps, such as CRMs, payment processors, and similar, which makes them suitable for most businesses. Finally, the monthly prices don’t differ that much for these two tools, and they both come with a free trial option, allowing you to try them out before committing.
How Are They Different?
Even though these are similar in regard to their purpose and the way they function, there are definitely some important differences that you should be aware of before deciding which one to use. Perhaps the biggest difference lies in the fact that Kartra is basically an all-in-one platform that includes tools for video hosting, email marketing, helpdesk and more, thus going beyond sales funnels, while Clickfunnels works a bit differently. In short, the latter is focused specifically on sales funnels, aiming at helping people create high-converting ones, and thus boosting and optimizing conversions. To put it simply, while Kartra is a kind of jack-of-all-trades trying to encompass everything, Clickfunnels specializes in sales funnels.
Furthermore, it is also worth mentioning that these differ in the number of templates offered. Put simply, Clickfunnels actually offers much more templates. But, that’s not all. In addition to the templates, it also offers more training programs for generating leads and for basically making sales online, which makes it quite a useful solution, especially for complete beginners.
Speaking of beginners, people often value simplicity when these tools are in question. And, this is where ClickFunnels wins once again, as its interface is rather simple, intuitive, and easy to use. In short, it is beginner-friendly, thus allowing you to quickly set up your sales funnel without having to spend too much time learning how it is done. On the other hand, Kartra’s interface is a bit more complex, given that it offers a variety of different features, which can often be overwhelming, especially for beginners.
It is also worth mentioning that Clickfunnels has a much larger support group, including a large Facebook group to support their members. So, the sense of community is stronger with this tool. And that can be quite useful, especially, once again, if you are just starting out and thus learning how to use these tools for the first time.
How to Choose?
As I have mentioned already, both of these tools come with a trial period that allows you to check out the features before committing. So, the best thing to do is try out both of them and then decide which one could be right for you. Testing the waters is sure to help you make up your mind, as it will give you a clearer idea of what it is that you can get from both of these software solutions, as well as at what prices.
Generally, though, people go for Kartra if they are looking for an all-in-one platform that includes not only funnels but also advanced automation, video hosting, email marketing, and more. On the other hand, if you are looking for an easy-to-use tool that will help you build high-converting sales funnels, and you also prefer a community-driven platform, then you should undeniably go for ClickFunnels. In the end, though, what you should do is try and compare.
