Gaining the trust of customers sounds challenging, especially when you are starting a business in a specific country or regional location. Well, it is.
But when the local businesses show support, the process becomes easier. That’s exactly what we are going to discuss in this blog. If you are planning to take your business to the USA customers, trust signals from the local businesses can boost the regional ranking.
Learn how you can safely secure country-specific backlinks to attract the right audiences.
What Are Country-Specific Backlinks?
Country-specific backlinks are links from websites that are located in a particular region or country where you are planning to operate a business. These local links signal search engines/Google that your website is a trustworthy source for targeted customers.
This helps your business appear at the top search ranking when the geo-targeted customers search for similar business offerings as yours. But these links only work when they are acquired from high-authority sources.
Here are the most effective tips to acquire US country specific links building:
Tips to Use U.S. Country-Specific Backlinks Effectively
Target US Local Sources
To target the right audiences, search for reputable high authority sources like media outlets, city blogs, industry leaders, and influential authorities. To make the process faster, analyze the competitor’s US backlink profile using advanced tools.
However, you need to make sure they work in the same niche as yours. Backlinks from them will build strong brand credibility and gain the trust of the local users.
Use Localized Tone & Contextual Anchor
While crafting the content for the US target audiences, focus on maintaining proper local tone. Use regional case studies, solutions to local challenges, and local market statistics.
Also, select the anchor text for context. The anchor you choose helps the search engine decide whether to place your website in the local search results or not. For example, if you are opening a pizza shop in Los Angeles, the targeted anchor can be “best pizza in Los Angeles” or “best pizza LA”.
Focus on Quality Backlinks
If you are planning to open a pizza shop and are planning to secure a backlink from a dentistry website, you are surely targeting the wrong people. So, what’s the solution?
A professional Link Building Agency and any expert in this industry always focus on relevant and reputable sources like restaurant review sites, local food culture, and dining guides. This ensures high-quality and powerful backlinks that are totally relevant to the industry.
Get Listed on Local Directories
Local directory listing is another effective way to get high-quality country specific backlinks. Listing your business name, phone number, location, address, business offerings, and others on local directories like Google Business Profile, Bing Places, Yelp, and other authoritative sources helps search engines understand your working location.
Thus, your business started to appear in local search results, build customer trust, and gain votes for your legitimacy.
Social Media
Create a different social media account for your US-based brand. Use localized hashtags on each post, join local groups, and partner with local influencers/bloggers. This will help you generate natural backlinks.
Building a long-lasting partnership will help you build visibility, share valuable content, and earn more natural referrals from authoritative regional sources. This is safe, white-hat practice to acquire country-specific backlinks and drive more traffic.
Things to Avoid
✘ Low-quality directory listing. Your website reputation will decrease, and your spam score will increase.
✘ Generic content that isn’t really localized. US customers will be less likely to get engaged with irrelevant content and a generic tone.
✘ Buying country specific backlinks. This can lead to penalties.
✘ PNB links are a big no-no! They are also risky, and websites often get penalized.
Key Takeaways
There are many different approaches that brands, website owners, and link-building agencies follow to acquire country-specific backlinks. Some strictly follow white hat practices, and some choose to follow black-hat methods.
However, we have shared some of the safest (white hat) and most effective strategies to get your website ranked higher on local searches. If you have any donuts, we highly recommend that you get expert suggestions and follow ethical methods to safeguard your website from Google penalties.
