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The most beneficial innovation of the 21st century can be considered to be the invention of Smartphones. There is not a single individual across the globe who does not have access to a smartphone when it comes to managing their daily lives.
Considering smartphones’ importance, it is becoming essential for E-Commerce sectors to look into mobile-first strategies. Existing research indicates that mobile commas sales have increased significantly due to consumers’ preference for using smartphones when it comes to managing their shopping habits. The 2.2 trillion dollar economy can prove this developed due to mobile eCommerce sales.
Most ecommerce website development has been slowly developing strategies to meet the on coming demand of consumers. The shift observed in the ecommerce website development has been positive towards consumers using mobiles to manage their shopping expectations.In this article, we will highlight how most e-commerce development companies, including those specializing in shopify development agencies, are looking to upgrade their e-commerce stores to manage mobile-first strategies. We will also explain why e-commerce development companies have highlighted the importance of creating a mobile-first e-commerce economy.
Why the need for Mobile-First Strategies?
When it comes to mobile-first strategy, the priority here for ecommerce development companies are always consumers that are using mobile. In this business design the ecommerce development organizations need to prioritize the mobile applications and capabilities over its desktop counterpart.
As a result, for ecommerce development companies to achieve the subject, it is pertinent for them to undergo digital transformation focused on improving mobile user experience. Furthermore, through the ecommerce development companies using a mobile-first approach, it will also allow them to broaden their bases for their ecommerce stores.
Recent survey conducted by Glassbox indicated that more than 60% of consumers preferred the use of mobile applications citing reasons of convenience and ease of usage. Consumers feel that it allows them to easily select shopping options without hassles.
Considering the preferences of the consumers to be using mobile phones to fulfill their shopping Expectations it has become essential for ecommerce website development organization to develop strategies accordingly. Most E-Commerce organizations in recent years have been using custom eCommerce software development, to make their online stores mobile friendly.
Hence the use of a mobile-first strategy is not only associated with meeting consumer demands, but also for companies to remain updated and upgraded in the current market environment. It is the reason why ecommerce website development should start looking for effective mobile-first strategies.
Benefits of Using Mobile-first Approach
Here is a list of benefits associated with using a mobile-first strategy for ecommerce website development companies.
→ 1. Relationship Building
One of the many benefits for ecommerce development companies to use a mobile-first approach is that it will make it easy for them to create a favorable reputation of the brand. The ecommerce development company’s can easily connect the website with their online pages and directly interact with their consumers. Also the presence of a separate mobile application will make it easy for the consumers to associate with their brand and improve the position of ecommerce website development companies in the market.
→ 2. Better Customer Reach
The advantage associated with using a mobile-first approach by ecommerce website development companies also involves improving their customer reach. The presence of a mobile application makes it easy for the consumers to identify them and interact more with the brand. In this way, the opportunity for ecommerce website development companies to attract more potential consumers increases.
→ 3. New avenues of Revenue Collection
In order to improve revenue streams for custom eCommerce software development companies, the use of a mobile-first approach is beneficial. This is because, considering the increasing number of mobile users, having a separate mobile application for the brand will create a separate revenue channel. the brand can easily improve their sales through this approach and see high return on investment. Also with the monetization strategies that are present across different app verticals, the chances of earning high revenue increases for these custom eCommerce software development companies.
→ 4. Improve User Experience
For most custom eCommerce software development companies one of the major complaints that they received is associated with bad website experience. This can be easily rectified by ecommerce website development companies through the mobile applications. In this case, the mobile applications are developed specifically to be used in Smartphones, making it easy to optimize the pages and make it more easy to be used by the consumers. Hence, for custom eCommerce software development companies using mobile-first approach helps improve the overall user experience.
Best Practices to incorporate to make mobile-first Strategies Successful
In the current market competitiveness, for ecommerce website development companies to stay ahead of the competitors, it is important to think out of the box. As a result, when it comes to implementing mobile-first strategies, custom eCommerce software development companies should consider innovative approaches that could make the mobile-first strategy a success.
Let’s take a look at some best practices that custom eCommerce software development companies should consider implementing to develop an efficient mobile-first strategy.
→ 1. The option for Feedback
One of the most efficient methods for ecommerce website development companies to gauge the reaction of consumers regarding the mobile application is to keep the option for submitting feedback. Having the feedback option will not only help ecommerce website development companies to retain consumers, but also improve the consumer satisfaction level.
→ 2. Managing the onboarding process
It is essential for ecommerce development companies to constantly keep the consumers engaged with the mobile application. As a result they should look for innovative and exciting onboarding experiences for users, to make their first impression of the mobile application positive.It is important for the ecommerce development companies to keep in mind not to overload the consumers with information but at the same time provide them with all the necessary details required to make the browsing smooth for them.
→ 3. Trying the Beta Test
The concept of beta test has long been a profitable one, because it allows ecommerce development companies to assess the effectiveness of the mobile applications better. Hence, when it comes to implementing a mobile-first strategy, e-commerce development companies should beta test the mobile application to understand its pros and cons. This will make it possible for them to ensure that users do not uninstall the application. It becomes easy for them to manage on a day-to-day basis.
→ 4. The use of Chatbots
Another sector method e-commerce development companies can use is employing chatbots on mobile applications. The presence of chatbots makes it easy for consumers to get critical information quickly and provides better satisfaction regarding the service being provided.
→ 5. Managing Designs
For e-commerce development, companies can also find that using simple designs benefits mobile applications. The objective should remain to make it easy for consumers to browse the application. As a result, custom eCommerce software development companies should consider using a simple design that is easy to understand and navigate.
Parting Words
At a time when consumers are gradually shifting towards using mobile applications to make the shopping experience online better, custom eCommerce software development companies need to employ mobile-first strategies. Furthermore, the e-commerce website development companies should consider using best practices to make their mobile-first strategy successful in the market.
